Yuxin: Quality Derived from Production Not Detection

 "The perfect inspection system is only one aspect of quality assurance. The excellent product quality is derived from production, not detection. We have adopted high-end equipment and carried out strict standards of technology, management and detection which all make a contribution to our good reputation." 

Interviewee: Han Peng
Title: Sales Manager
Company: Henan Yuxin Abrasives Co., Ltd
Site on iAbrasive:http://sinoabrasives.en.iabrasive.com/

On July 29 iAbrasive's staff paid a field visit to Henan Yuxin Abrasives Co., Ltd, and the sale manager of Yuxin, Han Peng, accepted our interview. The first time seeing Han Peng, the editor was a little surprised that the sales leader of Yuxin is a beautiful and elegant lady. In the eyes of ordinary people, the sales job is difficult and working overtime is commonplace. Sometimes they struggle with the depression from the failure of a deal. However, the female seated opposite has become general sales manager of Yuxin, and the editor guessed that "She must be very a capable woman". As the interview went on, that guess was proven true. During the interview, when it came to the production technology and process of their featured product black silicon carbide, sales manager Han Peng explained everything clearly and logically. It is no wonder that everyone admires her. 

Reputation of Yuxin

Located in Zhengzhou, the capital city of Henan Province, Henan Yuxin Abrasives Co., Ltd was founded in 1999 and specialized in producing black silicon carbide. Their products are classified into five groups, namely black silicon carbide for coated abrasives, bonded abrasives, grinding balls, refractory material, and black silicon carbide powder. Their products are exported to Korea, Japan, America, and other countries and have gained the recognition and praise of their clients. Speaking of the difference between their products and other brands, manager Han said frankly, "At present, the production technology and process of black silicon carbide in domestic is quite similar. Compared with other counterparts, our products have advantages of quality, and even customers have given us feedback that the stability of our products is higher." From raw material to finished products, Yuxin has set three detections: the detection of workers when finished products enter storage, the re-inspection of the checker, and the test before the product leaves the factory, guaranteeing the objective and fair inspection of data to ensure the 100% qualified rate. Additionally, Henan Yuxin has established a physics and chemical laboratory and that is equipped advanced testing devices. Their laboratories have passed the verification of the national registration laboratory. It is noted that besides those three inspections above, Yuxin tests raw materials as well. The unqualified raw materials are not allowed enter the production process, which guarantees the quality of products from the very beginning. Sales manager Han stressed that "The perfect inspection system is only one aspect of quality assurance. The excellent product quality is derived from production, not detection. We have adopted high-end equipment and carried out strict standards of technology, management and detection which all make a contribution to our good reputation." 

Complete Quality Traceability System 

Looking around the workshops of Yuxin, the large number of devices has left a deep impression on us. After that, manager Han brought us to a special place in Yuxin. Opening the door, we saw several filled cabinets. Many paper bags were placed one by one in the cabinets. Manager Han told us that, they have built a complete product quality traceability system. From the purchase of raw materials to the finished product, every process has been recorded. Within 10 months, as for all their products, if clients have any question, they will retest any remaining delivery samples to find out specific reasons. In addition, each year Yuxin will do a parallel comparison test with White Dove Abrasive Co., Ltd and Zhengzhou Research Institute for Abrasives & Grinding Co., Ltd to guarantee the accuracy of their own laboratory data. That meticulous attitude also assists them in achieving success in black silicon carbide.

Implementation of Blue Ocean Strategy

As a senior sale manager Han knows the market better than anyone else in Yuxin. "Currently, in the refractory field, Henan Enterprises doesn't have distinct advantages, the market is close to saturation and the profit is not large, while in the grinding ball field, our products have great advantages. We have been engaged in that field for over ten years. Attributed to their high stability, our products are praised by customers. In this field, our clients are top buyers in the China abrasives industry, and all of them are loyal customers. Our customers have communicated with us that they have sometimes changed suppliers, but stability of products is not as good as that of our products. Up to now, we have established long-term and stable cooperation with those large buyers." Right now, Henan Yuxin is preparing the power siphon grading project, and the whole equipment is in the debugging phrase. Yuxin has provided a new strategy for all domestic abrasives manufacturers. With the development of the market, the competition is much fiercer in some fields. For the purpose of seizing he market, vicious competition and price wars are commonplace and harm a lots of suppliers and manufacturers. It would benefit them to learn from—Yuxin how to implement blue ocean strategy to place importance on the development of new products and a new market. 

Postscript: The on-the-spot investigation of Yuxin, especially the enthusiastic and capable professionalism of manager Han and technicians, has left a deep impression on the editor. The editor has read the article that had discussed that owing to the domestic abrasives industry depression, some abrasives manufacturers began to transform to invest in real estate. However, there is still someone like manager Han and her staff rooted in abrasives industry, and there are still some enterprises like Yuxin continuously improving technology. It is worth learning from Henan Yuxin Abrasives Co., Ltd's earnest and positive attitude. Throughout the visit, iAbrasive not only had a good knowledge of Yunxin's product but also was deeply touched by Yunxin's vitality and spirit. We hope both parties will have good cooperation in the future.