GuangDong Chuang Hui: Good Products Guarantee Good Market

"During the interview, General Manager Hou repeatedly stressed that only good products could guarantee a good market, which also pushed the development of Chuang Hui. "

Interviewee: Hou Yuanbin
Title: Deputy General Manager 
Company: Guangdong Chuang Hui Industrial Co., Ltd
Site on iAbrasive: http://www.iabrasive.com/shop/?sid=1636

Guangdong Chuang Hui Industrial Co., Ltd is located in Shunde District, Foshan City and specializes in the development, production, marketing and service of a wide range of resin bonded abrasive products. 

Brand's Round Shape

In each period, the emphasis of enterprise development is different. Through 20 years experience in market, the development strategy of Chuang Hui is updated continuously. No matter how the strategies change, the development of the enterprise is still around upgrading and construction. 

The upgrading of Chuang Hui can be summed up in three aspects, transformation from small enterprise to medium and large enterprise; change from backward productivity to advanced productivity; from extensive management to prefect management. What Chuang Hui has been through is not as simple as those sentences. From workshop to benchmark, the change of Chuang Hui not only reflects their efforts but also highlights their achievements. 

The connotation of brand is not just the recognition, but the integrity of firms and the honesty of clients. Therefore, the establishment of brand is also the reflection of integrity. 

In order to build brand value, Chuang Hui makes efforts in three aspects around "product brand", "company brand" and "people brand".

Well, what does brand building include in Chuang Hui? Deputy General Manager Hou Yuanbin has given detailed explanation. 

Manager Hou said that, Chuang Hui has classified brand build into three branches, product strength, the force of images and sales. 

Product strength refers to that products should possess the professional and features besides quality; what the image represents is the culture, which should adapt to the era; the force of sales is the reflection of company competence, and determines whether the company makes profit or not. Therefore, Chuang Hui has taken initiative attitude in selling, and thus leading the industry. 

Continuously improved products quality

Based on 20 years' experience, Chuang Hui is aware of the importance of product quality, and invests huge time and capital in research and development of products. From the perspective of hardware, Chuang Hui has healthy organization structure. They have set up technology development department, quality assurance department, and production technology; they have organized professional technical teams, and there are ten works responsible for technology research; they have also constructed 5000 m2 research and development building and bought advanced testing equipment. All of that have laid a solid foundation for the technology innovation of Chuang Hui. 

On the supports of technology, products of Chuang Hui have features of the practical, high quality and stability. 

Praise based on excellent service

In current market, the definition of buying and selling is no longer confined to the delivery of goods and money. What customers are concerned about is not only the product quality, but the service before and after the transactions. The quality of service has become a good "weapon" to assist the enterprise to win reputation. 

Now, Chuang Hui has formed a completed pre-sale, sale and after-sale service system. The segmentation of service allows Chuang Hui to highlight their humanized characteristics and adapt to ever-changing market as well. 

Pre-sale services of Chuang Hui include: assist customers to do market survey, market analysis and planning, make market segmentation and lay out sales network; informing or training company culture, product knowledge training, and guiding the market skills and usage of products.

On-purchase services include processing orders and producing schedules, follow-up product quality and logistics cost control and so on. 

While constantly promoting trust communication, establishing good strategic cooperation and other support are involved in after sales service.

No matter product quality, technology research and development or service system, Chuang Hui always strives for doing best. They never forget their mission that making their products leading the industry and let their brand goes to the world. 

General Manager Hou told us in the future, Chuang Hui will put emphasis on two aspects, one is technology development, and the other is equipment upgrading. In the first half of this year, the market demand grows 50%. However, because Chuang Hui just moved to a new site, they are insufficient in productivity. They only met 40% of the market growth. Then, they will strengthen upgrading their productivity. 

During the interview, General Manager Hou repeatedly stressed that only good products could guarantee a good market, which also pushed the development of Chuang Hui.