An Interview with Guangzhou Huansheng Hardware Trading Co., Ltd.

"I have always adhered to 'Operating heartedly', only by this can we yield good results. If a product wants to find a place to stand on, the first thing to do is to do product positioning to find an appropriate market. "

Interviewee: Zhang Haoxiang
Position: General Manager  
Company: Guangzhou Huansheng Hardware Trading Co., Ltd.

It has been thirteen years since the establishment Guangzhou Huansheng Hardware Trading Co., Ltd., as the sole agent in China of Thailand POA series grinding product including sandpaper, Huansheng has operated for eleven years. At present Huansheng's products are widely used in wood, metal, leather, plastic, construction material industries and enjoy a good reputation.

When it comes to product sales, Zhang said, "I have always adhered to 'Operating heartedly', only by this can we yield good results. If a product wants to find a place to stand on, the first thing to do is to do product positioning to find an appropriate market. " 

"Harmony" is a principle of Huansheng. As Zhang said, "For an enterprise, development depends on a harmonious team, thus working environment is smooth and can better service clients." When talking about customer service, Zhang had his unique insight--people oriented. Only when a company has built up famous self-brand, can it produce cost-effective products and bring customers more practical benefits.

When global economy suffered from depression and abrasives industry confronted with unprecedented difficulties, Zhang appeared to have a well-thought-out plan. He thought that although the economy was not optimistic, companies had a large development space, it depends on how you respond to the risks and broaden market. Company management methods and sharp insight into the market decide risk parameter.

Zhang holds that as a manager, one should at first make clear whether one's product structure is suitable for the fast changing market, if not, corresponding adjustment shall be made. Second, product stock has a significant influence on a company. Under current situation where substantial fluctuation exists, companies should formulate stock according to market demand and usual sales volume. A good stock proportion is effective in lower down company pressure. Third, when market is in a downturn period, a company has to have a strict management mechanism as well as a standard company culture, especially financial system should be completed. Only by this way, can a company maintain a stable cash flow and further decrease risk. Last but not least, companies should adjust approach based on both the market trend and self characteristics to keep an invincible position.