Humo: Compete with International Counterparts

"If a firm cannot feel the stress, it may be abandoned by market in three years". 

Interviewee: Ji Xinglin
Title: President
Company: Zhejiang Humo Polishing Grinder Manufacture Co., Ltd
Site on iAbrasive: http://www.iabrasive.com/shop/?sid=1627

"The best way to overcome pressure is to find top target", said Ji Xinglin, the president of Zhejiang Humo Polishing Grinder Manufacture Co., Ltd. His voice almost surpassed the voice of chainsaw besides him. 

In the workshop, the new equipment undergoes installation and debugging. After that new device was put into production, the mass production of nanoscale ultrafine grinding material applied in manufacturing paints, coating and paper will realized. Currently, the domestic market of similar products is almost monopolized by Korea and France. After new products of Humo are put into market, that situation is expected to change. 

In fact, Ji Xinglin has benefited from financial crisis a few years ago. Considering purchasing cost, the international enterprises have successively cooperated with Humo. Then, after their cooperation with BOSCH and Swiss watch group, Humo has the chance to compete with the largest international counterpart Rosler. 

With more than 100 years' history, Rosler is a world leader in light decoration and sand and shot blasting field. However, the users' experience has proved that products of Humo have much stronger cutting force and longer service life. 

Before that the foreign trade of Humo is OEM for an American Enterprise, and the final users are parts factory of General Motors and Boeing. Through years of development, as for the sales of abrasive grains, Humo has surpassed Rosler and become the first. 

The competition with international counterparts makes Humo face challenge and gain higher added value at the same time. 

Ji Xinglin said that, in order to survive in the fierce competition, the key is the added value of products. Especially in the current situation, the increasing cost of labor and management and the higher and higher requirement of enterprises result in the growing of challenges. "In that trend, relying on low profit products is difficult to support long-term development of enterprises."

Meanwhile in an increasingly open market, it is bound to run into difficulties depending on a single product to conquer the market. The following of counterparts and the change of clients demands make Ji Xinglin feel stress. He told us, "If a firm cannot feel the stress, it may be abandoned by market in three years". Therefore, for the purpose of maintaining leading edge, Ji Xinglin almost invested all profits into equipment upgrading, technical innovation and product development and research. 

At present, Humo has possessed over 80 product patents for the future development. Several patents even are ahead of competitors one or two generation. From township enterprise to international famous brand, the past 21 years has witnessed the growth of Zhejiang Humo Polishing Grinder Manufacturer Co., Ltd. In the fiercer and fiercer competition, Humo has changed challenges to new chances and set a good example to other domestic abrasives manufacturers.