Huanghe Whirlwind: Be the Most Stable Superhard Material Manufacturer

"It is not so difficult for a company to become bigger than make it powerful and specialized. We have to pay mutual attention to both big events and detailed matters."

Interviewee: Qiao Qiusheng
Position: Board of director  
Company: Henan Huanghe Whirlwind Co., Ltd.

iAbrasive recently had an interview with Qiao Qiusheng, the board of director of Henan Huanghe Whirlwind Co., Ltd., the best synthetic diamond manufacturer in Henan province. He was busy in the morning, when iAbrasive reporters met with him, he had just went back from Zhengzhou. The interview was conducted in his office. Qiao appeared to be honest and farsighted at first sight.

Qiao's "Subtraction"

Before 2003 when non-government capital played an active part in socialist construction, Huanghe Whirlwind was no exception. Company management decided to step into diversified development. In 2003 when Qiao took over the board of director, Huanghe Whirlwind had began to "testing the water". The company had gained construction and operation right over an express way from Arong to Shenzhen, more than 80 kilometers.

To be or not to be, this is a question.

Some company management tried to persuade Qiao into accept the bid. However, Qiao made an unexpected decision: Quit. Besides, he decided to quit all the other industries management and devoted all his energy to synthetic diamond industry.

Faced with the questioning of the former board of directors as well as company management, Qiao didn't argue because he had predicted the influence China macro policy would have on company diversification. Subtraction was imperative.

2.9 hundred million Yuan was withdrew from the expressway. Qiao analyzed, "If we hadn't quit, the company wouldn't have the prosperity it owns today. Huanghe Whirlwind also terminated the cooperation with India over papermaking. Withdrawing from these projects had saved nearly 4 trillion Yuan cash flow for the company.

Qiao's "Burning Money"

Almost every company hoped to earn more and spend less. While Qiao invested in more fund to encourage his R&D Center. Huanghe Whirlwind scientific research funds have taken up 5% of its revenue. According to a Doctor Wang Yuchang's introduction, diamond clad sheet needs thousands of trial and error, each experiment failure will cost a lot. Huanghe Whirlwind spent 30 million Yuan in three years on the project.

Qiao knows well that for a big enterprise, to make outstanding achievement, the company must have advantages in technology. While technology innovation calls for talents. So Qiao had made up his mind to employ the person he needed. Large numbers of technicians had entered Huanghe Whirlwind which formed a R & D system and achieved breakthroughs in diamond and its products. The company has more than 20 independent intellectual property rights in synthetic diamond pressing machine, leading China synthetic diamond industry at the front of the world.

Qiao's Working Method

China private enterprises have petticoat influence or family firms, which brings great difficulty in enterprise management. In last century, many enterprises failed to escape the fate of petticoat influence or family firms, they ended in bankrupt. 

The deputy general manager of Huanghe Whirlwind--Lu Guojiang introduced that within the company, Qiao's relatives are not allowed to work for the company as well as be involved in company affairs. Lu holds that putting an end to petticoat influence is the basis for Huanghe Whirlwind to develop into a big and modernized enterprise.

Qiao's living experience is quite abundant. He has served the army, salesman, study in Japan, be the marketing manager, workshop manager and deputy general manager. All his experience has shaped his delicate characteristics. "It is not so difficult for a company to become bigger than make it powerful and specialized. We have to pay mutual attention to both big events and detailed matters." He said.

China synthetic diamond was nine years later than the America. So far, Huanghe Whirlwind synthetic diamond has developed six categories, including 146 products. the annual productive ability can reach 15 hundred million carats, ranking the third in the world.

"We plan to gain more than ten billion Yuan in sales revenue before 2015 to compete with the first two companies in comprehensive power." Qiao said confidently. Only at this moment can we really feel the great ambition of the entrepreneur.