Internet Thinking & Abrasives Manufacturers Online Marketing

The Origin of Internet Thinking

The word "Internet thinking" was put forward by Li yanhong in his speech in 2011. In his point of view, internet thinking means to think based upon Internet characteristics. But his description was too fragmented to cause mass attention.

In 2012, Leijun began to mention the word frequently. He has been trying to figure out the differences between internet enterprise and the others. Seen from his articles, it is not difficult for us to find out the changes in his train of thought. During each public speech in 2012, Leijun will use the word "Internet thinking". However, Xiaomi was not so popular at that time, there were little media but Xiaomi fans who highly praised the speech.

In 2013, with Leijun was getting known by more public, some self-employed personages began to refer to the world "Internet thinking". Some reporters in TMT industry also began to use the word. On Nov 3, 2013, news broadcast officially used the word in a report: "What has internet thought brought to us?"

On Nov 8, 2013, Ma Huateng, one of the major founder of Tencent, spoke of the word in one of his speech, "Internet has brought change to music, game, media, retail and financial industry; internet spirit will change each industry; although traditional enterprises have no idea about how to integrate with the internet, they have to possess "internet thinking".

Internet Thinking & Abrasives Online Marketing

Seen from current internet industry in China, iAbrasive analysts say that the relevance between "Internet thinking" and abrasives manufacturers online marketing strategies lies in the following points:

1. Decentralization

This is the biggest characteristics in internet industry. Since traditional media era, information spread has its key node, so it is with television, broadcast, newspapers and magazines. As long as supervision department gives an order, the news that they won't let others see will disappear. Even if it is internet era, all kinds of news portals and vertical portals have a definite dependence on traditional media. The act has both advantages and disadvantages. On one hand, if enterprises can adapt to internet change and set up their own information and brand, the information transmission efficiency will be improved. to be simple, companies should learn how to do self-independent media.

2. Fast & Accurate

Since the fragmented internet information has controlled traditional media transmission approach, information rapid spread has become the only solution. If one's products cannot keep up with the time and user demand changes, the result is just the opposite. Enterprises like Xiaomi can absorb human resources from media industry to strengthen its advantages and update information timely. Product fast updating has become another focus that supports information spread. Only by continual product change, can companies do information fast upgrading.

3. Emotional Branding

Information spread decentralization and velocity brings side effect like lack of credibility. Since everyone has a say, users think it a troublesome problem to choose to believe in which party. To enterprises, it is a good spread example. If effective brand that catersw to customer need can be established, then all the argumentative remarks are not important. In summary, the core of abrasives online marketing has not changed. It is just a matter of organization and approach.