China Abrasives Manufacturers Face Different Challenges

In recent years, China has developed into a hardware tool giant. Opportunities and challenges coexist. Foreign superior hardware products still account for a large proportion in China hardware tools market.

With China status improving in the world, there is an increasing number of countries beginning to use China hardware tools, which stimulated China hardware tool industry. In this regard, iAbrasive summarized the challenges and solutions hardware tools including abrasives industry is faced with.

China Brand

To create China self-owned brand that suits China market is an urgent issue. Currently, hardly do China hardware tools have famous international brand. Despite some self-owned brands enjoy good reputation in China, they haven't go abroad.

It is an essential trend for China hardware tool industry to go global. At the same time, big business should be invited. For example, Panasonic and Sony in Japan were not in electric appliance industry, but they both are big enterprises. After seeing favorable prospect in electric appliance, they got involved in the industry and achieved tremendous success. To change hardware tool industry situation, companies are suggested to collaborate with one another. China domestic companies shall look to the future and target high to make contributions to China hardware tool industry.

Cultivate & Management

China hardware tool companies have little experience in company management system. So learning from foreign countries to enhance company system management and drive employees' working efficiency. Companies should attach importance to company internal management level, formulate brand strategy and coordinate each department to improve company brand value.

R & D Innovation

To meet domestic hardware tool market demand, companies should accelerate new product research, focus on R & D, and put more fund in innovation. The new product should in accordance with hardware tool standard and safety.

Improve Quality

When rat race happens frequently, hardware tool quality should be improved. hardware tool companies shall have strict control over product quality to meet ANSI American standard, DIN Germany standard and GB China standard. At present, demand for hardware tools is considerable, however most market share is taken by foreign hardware tool brands. China hardware tool companies should set up more R & D organizations and testing centers.

Service & Promotion

First-class service is a goal for China enterprises, who should be far-sighted. After-sales service is a measurement for a brand's comprehensive power. Now China hardware tool companies have gradually recognized that after-sales service is a key to enhance brand competitiveness.