Considered as national fiberglass intensively processed base, Jiangsu Jiuding New Material Co,. Ltd is the model of other abrasives manufacturers. What's the secret of their success? Answers are displayed in this interview.
"Because Jiuding can meet the needs of different customers with high quality and overall services, they got more recognition and compliment in domestic and overseas market, which let Jiuding, the "veteran" in grinding wheel reinforced material industry outburst in scientific research and technology innovation!"
Interviewee: Gu Qingbo
Position: President
Company:Jiangsu Jiuding New Material Co., Ltd
A long time ago, our country was called Jiuzhou, and a man named Xia Yu casting Nine Tripod Cauldrons (Jiuding in Chinese language), which became a treasure of Chinese culture. When stepping into Jiangsu Jiuding New Material Co., Ltd, the reporter was impressed by the beautiful rhythm of The Song of Jiuding and cannot help recalling the romantic myth.
In new factory, the flag was flying in the bright sky and the words on a big LED show their welcome to visitors. The white modern plants stand among green bosk, quiet and elegant, and a big tripod stands in green trees and grass tranquilly. Maybe it haven't been installed in right place, which reveal the spirit and ambition of Jiuding.
"Tool progress is the sign of human progress. Perhaps in the whole abrasives industry, fiberglass discs for reinforcing the grinding wheel is just a supporting role, but we are committed to being a leading role in tool progress, and are willing to devoted ourselves to that business." said by president Gu Qingbo. As a featured product of Jiuding, fiberglass discs for reinforcing the grinding wheels have topped in that field as for their capacity, sales and quality. However, capacity and sales don't mean everything. For the purpose of being the first in the world, ambition is essential but not enough, the independent technology and the complete industrial chain are priorities of all.
Retrospect: the Developent of Jiuding
The parent company of Jiangsu Jiuding New Material Co., Ltd is Jiangsu Jiuding Group, which is called Rugao glass fiber factory before and was established in 1972. At the every beginning, it only had 60,000 yuan registered fund. The past 30 years witnessed its growth. Based on the development of glass fiber business, in 1992 Jiangsu Jiuding Group was set up. Later, Jiuding New Material Co., Ltd has developed into the largest and the advanced domestic textile type fiber glass processing base.
The company also gradually grows into "National Hi-tech Enterprise", "National Contract Trustworthiness Enterprise", and “China Top 100 Enterprises of Building Materials". In December of 2007, the company successfully listed in Shenzhen Stock Exchange (stock code: 002201), and became the first domestic listed company with glass fiber, glass steel as the main business. It is the unique listed company in Rugao as well. That success also prompts the development of Jiuding New Material Co., Ltd.
Since 1991, the company began to develop relevant materials used to enhance the performance of grinding wheels. Until 2009, the production and sales of fiberglass discs for reinforcing the grinding wheels of its branch company has accounted for 18% of the total global market. Moreover, their production technology is leading the domestic first-class, which assist them draw much attention in abrasives industry. At the same time, the founder and president Guqingbo is also a big star among abrasive manufacturers. He is not only the National Labor Model, but also the vice president of China Glass Fiber Industry Association and China Glass Fiber Reinforced Plastic.
Product: Positioning High-end, Realizing Seriation and Standardization
"If you planned to see the intensively processed glass fiber products, undoubtedly Jiangsu Jiuding is your best choice!” said by an entrepreneur of a multinational company after his vistis in China. When industry insiders metioned that compliment, President Gu Qingbo just simles. Because what he concerned about is not only the brand of glass fiber intensively-porcessed base in China, but also the technology and value contained in the brand.As the global giants of the industry, that multinational company is very strict about quality of raw materials. While, such a "critical" partners not only choose their fiberglass discs for reinforcing the grinding wheels, but also spoke highly of their product.
Taste decides positioning. At the beginning, Jiuding New Material Co., Ltd positioning their fiberglass discs into high-end market, and continuously dedicated to technological innovation and quality improvement. Providing service for high-end customers in resin grinding wheel industry is their consistent target.
President Assistant Tao Jianbing told that, their branch company owned a product engineer team, led by vice general engineer. Their subjects are from the market, involving various personal requirements of customers around the world. At the same time, in order to solve all kinds of problems in the process of production, research and development and promotion, at most time, product engineers are not in the technical center, but in the first line production workshop.
The enhancement of big resin grinding wheels used to cut special steel with high rotary, high cutting performance, high flatness is always a difficult problem for abrasives manufacturers, and only way is to rely on the import. As a result, the price is high and relevant technology and market was controlled by several overseas companies. Domestic producers want to try, but they cannot find qualified accessories of high performance fiber. Technicians of Jiuding have a vivid description. They hold that if grinding wheels is considered as a human, abrasive grain is like muscle, bonder is like blood, and the fiber is the skeleton to support the whole body. To create such a "superman", the importance of fiber is evident.
Product engineer team chose the fiber used in grinding wheels in diameter of 1.5 meters as breakthrough, involving the design of the yarn diameter, the choosing of surface infiltration agents, the number of yarn twist, the choice of the fabric gram weight, the loom type selection, the best formulation of glue, and successfully developed large grinding wheel production mesh meeting both the quality and technical indicators. Their products replaced imported products, filled the domestic blank, make great contribution to the development of national industrial abrasives, and expand a new market for the company.
"At most times, to solve a technical difficulty, our technical staff often work overnight. In fact, we are not asked to do that, but once we are engaged in a project, at the thought of customers' needs, we spontaneously work overtime!” said by product engineer Cao Zhengbing. Through his plain words, what reflect are his sense of responsibility and professional sense of mission for the client. "Customers' success is our success", Jiuding put this management idea into the marketing, production and technical management. The company often organizes technical team to go out, go to the market, make them communicate with customers directly, which make them provide more accurate solutions for customers, meet customers' demand, and finally exceed customers' expectations.
Because Jiuding can meet the needs of different customers with high quality and overall services, they got more recognition and compliment in domestic and overseas market, which let Jiuding, the "veteran" in grinding wheel reinforced material industry outburst in scientific research and technology innovation!