Feasibility of O2O in Abrasives Industry

O2O is the short form of Online to Offline. It combines offline business opportunities with the Internet, which serves as a platform for offline trade. The concept originates from America. The key of O2O is to find target consumers on the Internet and guide them to real shops. Actually, each O2O deal takes place on the Internet, and the transaction mode is conductive to consumers.

Seen on the whole, if well operated, O2O can achieve triple win effect. For local suppliers, O2O requires consumers paying online. While paying information has become an important approach for abrasive suppliers to get buyers' information. Online customers will not consume too much cost for suppliers, but can bring them benefits. Besides that, O2O has decreased the degree of dependency on geographical locations. For consumers, O2O provides complete and timely discount information. For service providers, O2O can bring large scale of consumers and get more resources. Therefore, great efforts should be made within the abrasives industry. As long as we find out a feasible approach and combine abrasives online and offline resources, China's abrasives industry is able to face more challenges and opportunities.

In addition, online payment and offline experience may leave consumers little confidence in the services. For example, if customized goods are not in accordance with customers' demand, once the quality is inferior, consumers are faced with tough situation. For O2O mode, how to guarantee the consistence of online information and offline suppliers information has become a key. If O2O mode attracts consumers by price advantages, just take group-buying for example, how to balance online price and offline price without breaking original market systems is a tough task.

After all, to develop O2O mode for China's abrasives industry, we should guarantee consumers' benefits by providing them with superior products and better services, improve user experience at the maximum, and form an industrial network of virtuous cycle.

Author: Liwei Chu 
Copyright: iAbrasive.com--Abrasives & Diamond Tools Market