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CIHS 2015: 7 Changes in Abrasives Industry

The 27th China International Hardware Show witnessed its opening in Shanghai. An increasing number of abrasives companies attended the show this year.

From: iAbrasive.comDate: 2015-04-01 09:12:42Views: 325

The 27th China International Hardware Show witnessed its opening in Shanghai. An increasing number of abrasives companies attended the show this year.

1. Substantial improvement in brand consciousness.

This year, over 170 abrasives companies attended the show. The exhibitors have their own company image and featured products display, and they are actively make contact with industry media to further promote companies' popularity and influence.

2. A hundred flowers in bloom

Compared with CIHS in the past few years, the exhibitors have formed a thorough balance state. Companies have carefully decorated their booth to attract more attention and promote more sales. At the same time, the booth provides a better and more complete vision for visitors to know about the company as well as its products.

3. Various exhibiting forms

Traditionally, the abrasives industry is dull. This time, abrasives companies launched a series of promotional campaigns, such as pole dancing, cash returning, luxury cars, lottery draw, etc. While most visitors are overwhelmed by the scene, exhibitors also get a lot of benefits.

4. Enhanced interaction

In the past few years, exhibitors were not likely to sit together around a table and talk harmoniously. In comparison, this year it has become a phenomenon. The friendly attitude and open mental state indicate a truth, that is, competitors are worth learning from each other and may even become partners by resources integration.

5. One-stop supply

In this year's show, companies are not simply producing single product. Abrasive cloth manufacturers have also produced cutting discs, and those used to produce cutting discs are manufacturing diamond saw blades. Integration of customers and markets has become a prevalent trend. Most exhibitors are trying to build up one-stop supply mode by improving their production lines, hoping to provide better and more complete solutions for customers.

6. Product segment

In the past, people might get confused when referred to a certain kind of product that can be used for multi-purposes. However, according to market investigation, customers are likely to choose the exact abrasives products for special purposes, which leads to the importance attached to product segment.

7. The Internet is encroaching on attention of off-line activities

This year the number of foreign visitors has declined. Nowadays, the Internet is changing people's commercial behavior. When purchasing and industry information can be done via the Internet, the influence of exhibition gets weak. 

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