Abrasives & Abrasive Tools Promotion Strategy

As a traditional labor-intensive industry, abrasives industry has encountered problems like product homogeneity with little added value. For distributors who occur as a third party between abrasives manufacturers and clients, pressures coming from capital turnover, company loyalty, sales channel protection, market situation, etc. makes them extremely sensitive to market change. Then how could distributors take advantage of marketing strategy like promotion to make profits? iAbrasive analysts just gives a few tips that might be helpful to increase sales.

1. Buying with gifts ( suitable for new brands & products)

The pleasant ad slogan "Buy one get one free" has been popular among product buyers. But if applied in abrasives industry, it might become extremely difficult for sellers to achieve due to the expensive cost. Of course, abrasives manufacturers are suggested to adopt special strategy like "If you buy designated brands in large numbers, you can get percent off." Take Foshan abrasive Co., Ltd for example, in 2013, the company launched a promotion campaign called "'Jin Liwei' grinding wheels, buy ten (box) get one (box) free".

2. Reciprocity within new buyers and regular customers (suitable for featured products with stable sales volume)

The promotion strategy "Regular customers bringing a new customer" always used by property developers is also suitable for abrasives industry. Sellers can give regular customers gifts while offer discounts to new buyers or home-delivery service to achieve promotion. Thus a customer resource network is formed.

3. Auction (suitable for poor sales in large stock)

Promotion activity is commonly seen especially on holidays. How can abrasives distributors promote products in an effective and novel way? Design a minimum price for a box of products and begin the auction. It is interesting to find out that some products are sold out higher than retail price, while others might be lower, which serves as an incentive scheme for effective promotion.