3M: Science, Applied To Life

3M Co. may be best known for everyday products like sponges and tape, but it's launching a new campaign highlighting its role as an innovator. Recently, 3M has officially launched its new brand commitment - "Science, Applied To Life." The commitment is revealed in all fields of 3M by innovation. 3M glass microsphere in cars, Bluetooth stethophone in doctors' office, electronic products' screen lightening technology, to name just a few.

3M's brand commitment is influencing people's lives by digital marketing. First of all, 3M plans to launch a series of short films; secondly, 3M will improve existing search, navigation, and display function to provide better user experience. Last but not least, 3M News Center will make a series of special reports for 3M's science. As part of the global launch, the company will celebrate with a launch at South by Southwest Interactive (SXSWi) in Austin, Texas. 

In addition, 3M will also partner with the global biggest MTV. The host will use 3M's electronic stethophone to collect his heartbeat and integrate it into music.