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Transparency is the Development Foundation of Synthetic Diamond

Many synthetic diamond manufacturers and companies have always regarded "Open and Transparent" as the objective of diamond sales and insurmountable bottom line.

From: www.iabrasive.comDate: 2016-01-12 09:14:30Views: 616

Many synthetic diamond manufacturers and companies have always regarded "Open and Transparent" as the objective of diamond sales and insurmountable bottom line.

A company director thinks: "Synthetic diamond and natural diamond have the same structure and composition, so anyone can't distinguish only by naked eyes and simple equipments. Only in a well-equipped jewelry appraisal institution can we identify the cultivation characteristics of diamonds through complex operations. Because of this feature, we need to ensure that distributors and consumers have full right to know that in the process of sales. At the same time, we also need to help maintain existing industry order and support the healthy development of the diamond industry. These two points are very important to the long-term development of synthetic diamond."

Therefore, synthetic diamond manufacturers will offer the certificate issued by authority appraisal marking "Laboratory Synthetic Diamond" to consumers, to ensure that the information is transparency and open, which can make consumers fully understand how to choose and buy products, and then make the right decision to purchase.

When asked about the sales situation of synthetic diamond, the director says: "2015 is the first year that synthetic diamond is sold in China. In the process of communication with customers and distributors, we can feel their strong interest and curiosity. Currently our customers include individual consumers, and also enterprises in the industry circles. In the first year, although the sales is not big, but we can feel intense purchase intention of consumers and love for the new things, which makes us encouraged. We believe that with the future of synthetic diamond in China is worth waiting for with the deep understanding of consumers for synthetic diamond.

 

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