Dongtai Abrasives: Never Follow Suit

People who are familiar with cycle racing all know that it is risky to overtake an opponent on a curve. Recently, Gao Zhaodong, the chairman of the board of Dongtai Abrasives Co., Ltd. in Shandong Province, has played an "overtaking on a curve" in the abrasive industry. Depending on his courage and strategy, Gao has planned for company transformation and upgrading, and made preparations for a decade's leap.

According to iAbrasive, Dongtai Abrasives was a small factory that produced OEMs. In recent years, the company has been rising at a rapid speed. Currently, it has nearly 200 employees, and its average daily output is 180,000 pieces. After realizing "the rise of the east," Dongtai plans to make the brand known to the world in the next three years.

As to Dongtai's concrete plans to transform and upgrade, Gao has spared no efforts in learning from the advanced experiences, purchasing advanced foreign equipment, making every effort to improve the product quality, completing after-sales service, and accelerating new products research and development. Besides that, Gao often convenes meetings to discuss the details of transformation with the management. At present, Dongtai has adopted automation and integration from the flap discs' installation to packaging, which has greatly improved the company's capability and image. iAbrasive reveals that Dongtai's transformation was started from a manufacturing process and product positioning. Long before that, Dongtai's products mainly targeted the low-end market. Currently, the company's product quality and product level have been improved to a new level.

Quality & Service

Dongtai has not only made great efforts in the equipment and manufacturing process but also has stricter control over product quality. For instance, Dongtai has arranged a product inspector in each working group to prevent unqualified products from leaving the factory.

Although the purpose of transformation is to meet new market demand and make the company develop at a more stable pace, there are some things that can never be changed. That is the services Dongtai has been providing for their customers, including the quality, the inspection, and the responsibility for unqualified products. Besides that, in terms of delivery, Dongtai will track the timely delivery situation and keep in touch with the customers so as to make sure that the customers are informed of the latest delivery information.

At a time when the abrasive market share is shrinking, Dongtai has found its own road. On the one hand, Dongtai seeks to improve product quality and after-sales service by transformation and upgrading; on the other hand, Dongtai attempts to stabilize market share by developing new products.

Among the various products of Dongtai Abrasives, a recent product is extremely eye-catching. Gao reveals that it is an industrial flap disc that is suitable for grinding all kinds of workpieces. After months of grinding tests, the flap disc's abrasion resistance and grinding ability turned out to be much better than the original products of the same category. What's more, its security is also improved. Gao is very confident about the market prospect. It is said that the product is to be initially launched at the China hardware Fair to be held from Sept. 26 to Sept. 28. In Yongkang, Zhejiang Province. Distributors all over the world can ask for samples at that time.

Author: Liwei Chu 
Copyright: iAbrasive.com--Abrasives & Diamond Tools Market