China Abrasive Products' Brand Publicity is Important

In recent years, more and more Chinese brands go to the world, which are not only popular with overseas Chinese, but also begin to lead the consumption trend in some foreign countries. Actually, not all "Made in China" are the representatives of low-end products. There are lots of products "Made in China" that are quite wonderful and competitive.

In terms of abrasives industry, many abrasives manufacturers express that their products are very popular in foreign countries. But it is embarrassing that these brands are not famous, and most of export products are still OEM.

Some enterprises express that when doing OEM, they also sell their own brand products, in order to better enter foreign markets. Although it is the same quality, but a lot of dealers still express that they do not dare to agent. The reason is simple: The market recognition of these products are not high. Therefore, some foreign brand dealers give some advice: enterprises can advertise firstly in the local places, and after getting certain market recognition, they will be very happy to agent Chinese products.

Obviously, the quality of products must be recognized firstly on the market and then it can go far, and the brand publicity is also important. Like "Pehchaolin ", it has been known to the world, which is because our first lady gave it to foreign guests as the gifts.

Actually, our abrasives industry are doing a good job in the product quality, and there are also some industry authorities that express the quality of some domestic products has matched with foreign well-known product quality, but they get no recognition, because the brand publicity is not well done.

Brand publicity is not a simple advertising that can make big difference. The brand publicity should be also persuasive as well as product quality, so that it can attract the attention of consumers, and then get consumers’ recognition by product quality.