iAbrasive's First Abrasives Training Course Turned out a Success

In response to the call of the State Council, build up the informatization infrastructure for abrasives industry, and usher in the era of Internet+, China Machine Tools Industry Association, China Coated Abrasives Association, College of Materials Science and Engineering in Henan University of Technology, together with iAbrasive.com, held the first abrasives training course from July 3 to July 4, 2015 in Henan University of Technology. 55 representatives from nationwide abrasives companies, including SINOMACH Precision Industry Co., Ltd., White Dove (Group) Company Limited, Hubei Yuli Abrasive Belts Group Co., Ltd., Jiangsu Sanling Abrasive Co., Ltd., Little Sun Abrasive Co., Ltd., Henan Wangpai Abrasive Cloth Manufacturing Co., Ltd., AVIC Tianshui New&High Abrasives Co., Ltd., etc.

The training course was hosted by Chen Yuandong, deputy secretary-general of China Coated Abrasives Association. Prof. Dai delivered a speech titled Upcoming Spring that analyzed the relationship between the Internet and abrasives industry. His humorous tone made the representatives relaxed and the content acted as the basis for the course.

Next, Shi Lei - the general manager of iAbrasive.com, explained the course "12X" Marketing Website Planning. The course contains one core - company competitiveness, two sites - Chinese site and International site, and a number of sources for promotion. Centered on marketing website planning, the training course covers necessary knowledge basis, ways that can make a website more convincing, and the accomplishment of plans. During the course, website marketing theories and practice were well combined and Shi assigned exercises for representatives to make sure that they had mastered the skills. Besides that, Shi also summarized the sixteen elements for a convincing website so as to help abrasives companies to explore the full potential, advantages, and distinctive features of themselves and their products. most of them revealed that they have gained a better and more complete understanding of site building, operation and promotion, which was regarded as an important step towards promising future.

On the morning of July 4, Guo Keyun - sales executive of iAbrasive.com, introduced comprehensively the various functions of the e-commerce platform, and guided representatives on how to use the site to build up their online stores and post products. After the exercise, most of the representatives managed to finish online store building and set up their mind to use iAbrasive's Gold Member service that can facilitate online abrasives trade.

In the afternoon, a salon was held for abrasives e-commerce communication. Concrete measures were discussed among industry associations, colleagues, and iAbrasive team to make better use of the Internet in abrasives industry. iAbrasive team answered the questions concerning the course raised by representatives, who also discussed with one another about website marketing. Some of them recognized the significance of abrasives e-commerce and said that they'd like to cooperate with iAbrasive and make mutual progress. Meanwhile, it is iAbrasive's desire that concerted efforts be made with associations and abrasives companies to further expand the development of the industry.