iAbrasive.com: DeLi Grinding Wheel's Struggle Toward High-end Market

Last week, iAbrasive team visited Zhengzhou DeLi Grinding Wheel Manufacturing Co., Ltd.( also known as DeGong Abrasives Products) again, and had a thorough understanding for DeGong Abrasives Products' struggle in the high-end market. After 30 years of hard work, DeGong Abrasives Products has become a leading grinding wheel manufacturer now at home and abroad.

In 1987, Feng Jianze, general manager of DeLi Grinding Wheel founded Zhengzhou Zhongyuan Special-shaped Grinding Wheel Factory, the predecessor of Zhengzhou DeLi Grinding Wheel Manufacturing Co., Ltd. Originally, it was only a entrepreneurial team including three people, but now has become a famous vitrified bonded and resin bonded grinding wheel manufacturing enterprise that owns a professional technical team and workshops nearly covering ten thousand square meters. It has become an influential abrasives products manufacturing enterprise in the industry. Feng Jianze, general manager of DeLi Grinding Wheel thinks that it is fundamental to give rapid and efficient solutions from the users' perspectives to meet their requirements.

Before 2007, the domestic high-end market in high precision roll grinding and gear forming grinding, had been occupied by foreign enterprises. Especially for low temperature binder products, domestic technology had been unable to make a breakthrough. After a long research, DeLi Grinding Wheel firstly developed high performance low temperature binder with independent property rights in 2007, which was successfully applied in SG abrasives products manufacturing. It broke the monopoly from foreign enterprises, and had achieved impressive results in high precision roll grinding. In continuously grope for development, DeLi Grinding Wheel achieved good results in terms of replacing imported abrasives products.

At present, most large machinery auto parts in Inner Mongolia, Shanxi, Shaanxi and north of the Yellow River are from DeGong abrasives products. DeGong's market share and product quality both rank in the top five in similar products in the abrasives industry. DeGong is quite concerned about the product quality, and focuses on the R&D of new products, so DeGong abrasives products have high technical content and good stability. In addition, it is commendable that DeGong not only sell products, but pay more attention to technology service. In the field visits, the technical marketing expert team can find problems in time, and provide professional solutions for customers, which can make sure to solve the pain points occuring in the process of production.

In the face of environmental problems, price increase and closures, Feng thinks that highly polluting and energy-intensive small businesses will be difficult to survive. Low-priced products may make enterprises obtain the development for a short time, but abrasives industry must depend on improving innovation ability to promote industrial upgrading, strengthen quality control, establish brand concept, and promote the transformation and upgrading of enterprises with the help of the Internet information technology from the point of national conditions.

Since 1987, DeLi Grinding Wheel has gone through thirty years of development, and Feng has repeatedly stressed in an interview that running business enterprise as well as learning, is like rowing upstream, not to advance is to drop back. There is still a great gap compared with foreign tools & abrasives products technical level. For the future development of enterprises, Feng says: "We should make full use of all available conditions and resources, to constantly improve the technology, optimize the management, raise the level of automation in production, and introduce high-quality talents, to better meet the needs of the market development, and work for the prosperity of DeGong Abrasives Products.