iAbrasive to Visit the Industrial Park of Haier Group: Network Marketing Strategy Makes a Difference

On May 27th, 2014, representatives from iAbrasive.com made a visit to the industrial park of Haier Group, the world’s largest white goods brand. Founded in 1984, Haier has developed into a world-famous brand through thirty years’ efforts. However, can you imagine that Haier was just a small collective factory which nearly closed thirty years ago? I wonder the success of Haier depends on the different strategies it has taken at different time, for instance, network marketing strategy in internet era.

The coming of 21st century announces the beginning of the internet era. People around the world are enjoying the benefits brought by the internet every moment, and businessmen even make profits through online deals. Believe that Haier has predicted the great prospects of net sales and then started the implementation of its network development strategy. A world-renowned brand catches up with the times’ trend and promotes business through the network, which surprised the colleagues a lot. Thus, success comes to Haier naturally.

The theory behind the story also applies to abrasives industry, which now is faced with the risks and challenges brought by internet. Actually, a majority of abrasives  manufacturers have recognized the importance of network strategy. However, most of them know little about network marketing and make internet a mere accessory of the company. Then, how to promote the products and company through internet in a more effective way? Editor of iAbrasive suggests entrepreneurs try an integrated marketing method to promote your foreign trade business. If you want to be successful in internet era, then keep up with the pace of internet firstly.

For a long time, iAbrasive  has been advocating the significance of combining B2B trading platform, industrial website, SEO and press release together to develop the foreign trade businesses, which can finally bring companies inquiries and profits. Not surprisingly, it will become a new marketing outlet for the foreign trade of whole abrasives industry.