Alrosa-Diamond Sales Only 42% of Exploitation Quantity 3Q 2015

Russian diamond miner-Alrosa has announced the reporting of results in the third quarter of 2015 recently, and the exploitation quantity of rough diamonds has reached 11.6 million carats, which has increased by 20% compared to the same period last year, while the sales volume in the third quarter of 2015 is only 4.9 million carats, only accounting for 42% of the production.

Alrosa company's performance directly reflects the reduction of the demand of global diamonds, which also forces some diamond miners including Alrosa to keep extra diamond inventory. A analyst called Konstantin Yuminov from Russian Banks Raiffesenbank points out that the downturn in the market will last until next year.

In September, the total exploitation quantity of diamonds was 29.6 million carats, increasing by 16% from a year earlier. In the first three quarters, they sold 23 million carats of diamonds, and the total sales have more than $2.7 billion, of which only accounts for $550 million in the third quarter.

In the face of the trend that diamond prices continue to decline and the pressure of diamond inventory, three big diamond miners respectively make different plans: De Beers from Anglo American's stimulate the market by marketing, especially the sales in the Chinese market; Alrosa repositions the target customer group, and mainly attract 18 to 29 years old  female customers in three or four line city ; Rio Tinto chooses to wait and see, expecting that the diamond market can gradually become revive and active.