Technology Holds the Key to the Development of Hardware Industry

Generally speaking, China hardware industry has showed a steady development in recent years. However, by observing the business type of domestic hardware industry, most companies are still making the low-end products and doing OEM. The competitiveness we possess can not be reflected in the global hardwares industry, which is still a pity for us. In addition, the profits gradually decreased because of the fluctuations from raw materials market. The key we hold to cope with the global market competition is by lowering the price, the so-called “Price War”, which will hinder the improvement of enterprises’ core competitiveness.

Most experts hold the view that although Chinese hardwares are weak in product competitiveness, they still possess an irreplaceable position. For example, the production of most hardwares we produce ranks first in the world, such as lighters and zipper, which occupy the most proportion in global market and play a significant part in world’s hardware industry. 

At present, the hardware products we produce have been sold to more than 220 countries. There’s no doubt that China is the world’s largest hardwares supplier. However, to strengthen the status and role, huge efforts await to be made from the following four aspects:

Firstly, Develop the Leading Role of Brands

China hardware industry lacks our own national brands, not to mention the world-famous brands, which will give the illusion that good and evil goods mix up. A series of unified market norms should be established if we want to win in the global market competition.

Secondly, Improving Technical Innovation Capability

We cannot emphasize too much on the importance of innovation, which is the first productive force and can generate the demands for hardwares from the source.

Thirdly, Optimize the Market Structure

At present, most sales of hardwares are completed through real stores, which are usually limited by the geographical conditions. As the development and spread of internet, entrepreneurs should open up new channels for hardware sales, such as online sales.

Fourthly, Making Full Use of Platform

Nowadays, the concept of Internet marketing has been deeply rooted in the hearts of people. Internet platforms concentrating on various industries have sprung up during the past several years. Entrepreneurs can make full use of these excellent electric business platforms and realize the shift of business model.

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