Continuing with former article Abrasives Foreign Trade SEO – DOs & DON’Ts (Part I), in this article, we are honored to continue the introduction of what is supposed to do, which shall be long pursued by abrasives foreign trade operations who devote to further and long-term development.
1. Check Whether Your Website is Thoroughly Indexed
Often you need to check whether the indexed pages in total are in accordance with the sum of actual website pages. If not, you have to go one step further to see which part was the problem or whether something wrong with the whole website pages indexing. According to our experience, the reason for low indexing rate of all pages may be that the domain name weighs little, or technique problems, or large number of copied content. Meanwhile, large and medium-sized websites always encounter the other situation where some are indexed correctly while others not. The key to check out whether linking structure goes wrong is to find out which pages are not well indexed. Internal links not abundant enough? Or need to build external links?
2. Find Out Which Pages Can Bring in Search Traffic
Those who are engaged in abrasives foreign trade SEO must be familiar with the Content section in Google Analytic, where we can have a look at the most commonly seen target page partly reveals through which pages users login in the website. Besides, one can choose click rate-searching group subdivision to be informed of which pages bring in click rate. Just click any one of the pages, GA will indicate where the user logins in, including direct clicking, searching engine and click rate; it may also display the keywords that bring in click rate. SEO stuff can clearly see the pages that produced click rate, the place it comes from and the keywords users use. We can have a knowledge of which pages are more important in search engine, whether they are in accordance with those pages our SEO stuff planned and which parts of important classification or popular product pages should be strengthen.
3. Check the Ranking of Target URL
Professional abrasives foreign trade SEOer knows for certain that the important keywords ought to be distributed to relevant pages for website optimization. It’s an active process, should not to be judged by search engine. As to the performance of those pages that are distributed with keywords, we can check through traffic analysis. For instance, one of iAbrasive.com’s special sub-section chooses “Abrasive Grains” as keywords, http://www.iabrasive.com/products/abrasive-grains
If you search for the keyword abrasive grains in Google search bar, you will find out that iAbrasive.com ranks in the first place on the second page. As is shown in the following picture:
As the saying goes, “No pains, No gains”, we get the fruits of our victory due to hard work, by no means the so-called “good luck”.
4. Dig Out Keywords
Network Traffic Analysis is one of the approaches to find out keywords for an outreach worker. If one looks up the keywords that bring in click rate on Google Analytics, he will probably find out, besides the expected target keywords, what he quite unexpected, a wide variety of search terms. Just take abrasives industry for example, due to the limit to its range, clients purchasing products tend to input long tail keywords in search of target products, which is actually a good chance for abrasives foreign trade dealers. As we can write articles attractive to target users based on those long tail keywords, there is possibility for your target users to read through the articles which may interest them and lead them naturally to your websites or online foreign trade store. In this way the benefits to your business can be self-evident.
Let’s take a look at the following example. iAbrasive has find out that the long tail keyword “What is the definition of monocrystalline alumina” has a high click rate. Then we increased an “Information” section in feature “abrasive grain” titled “What is the definition of monocrystalline alumina”, which clearly explained the production process of monocrystalline alumina for our users. We provide a user-friendly experience and receive good results. You can try inputting the long tail word on Google, and iAbrasive ranks the first in your searching result as expected, as is shown as follows:
5. Look for Partner Links
It is sometimes interesting to see the click rate from other websites on Google Analytics, and you may get something unexpected in return. In this way you can visit the other’s website to see where the link is from, why their web master links in, whether he is fond of certain contents on our website or which part he’d like to comment on. If we enrich our website accordingly there might be more chances to attract similar links. Active methods such as leaving blog messages, strengthening ties with the counterpart web master to make more chances are advocated. It will also be of help to further your website construction.
In this chapter, we sincerely hope that the two articles can put forth positive energy for you. Since it would be very inadvisable to rank high by cheating, which, as previous referred, will be punished by search engine, even totally deleted. This can be a deadly blow to abrasives foreign trade website or online stores. If you are devoted to long term development, we suggest that you be strict with promotion method.
Author: Ray Shi
Copyright: iAbrasive Official Blog – Abrasives Online Marketing